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Photograph of an airplane flying gracefully across the dawn-tinted sky.Photograph of an airplane flying gracefully across the dawn-tinted sky.

Unprecedented Comfort

AirJapan is the new airline brand from the ANA Group and will operate mainly on Asian routes. AirJapan provides a seamless, comfortable service and enables you to personalize your flight experience with a range of options. We listen to what you want and don't want so that we can deliver greater comfort to you in the cabin at an affordable price.

Brand statement

Fly Thoughtful. Fly AirJapan.

In true Japanese sprit, we believe that value and values go hand in hand. So we've put a little more thought into what pepole value most, and imagined a better way to fly, where pepople get more of what they want and less of what they don't. An experience on your terms, with the service and comfort you've always needed, delivered with a Japanese touch. Fly Thoughtful. Fly AirJapan.

Brand logo

Photograph showing the interlocking “r” and “j” in the Air Japan logo, which represent intertwined hands.

The logo is inspired by the image of a kind and thoughtful hand-to-hand interaction.

Brand colors

Photograph of dyed goods with an indigo image.

<Indigo>

The indigo color expresses the skills and careful technique involved in the traditional Japanese art of indigo dyeing, a complex process which requires "Trust & Thoughtfulness" from the artisan.

Photograph of sunrise with a dawn-colored image.

<Akebono>

The sunrise color was inspired by the spring season of Japan and represents comfortable warmth to demonstrate our commitment to "Comfort & Care".

Uniform

Photograph of six cabin attendants wearing Air Japan uniforms.

Uniform Design based on "Thoughtfulness" to all

Our cabin attendants involved from the planning stage ,focusing on functionality, respecting the individuality of the cabin attendants, and making it environmentally friendly in order to demonstrate "Thoughtfulness" to passengers through the uniforms. The new AirJapan uniform has the elements of traditional culture or concepts such as tying and layering incorporated into its design to give passengers a taste of Japan from the moment entering the cabin.

Close-up photograph of the parts of the uniforms incorporating “knots.”
Close-up photograph of the parts of the uniforms incorporating “layers.”

Boarding Music

Photograph of Noel Hiyamizu (composer), musicians, and AirJapan employees at recording of boarding musicPhotograph of Noel Hiyamizu (composer), musicians, and AirJapan employees at recording of boarding music

Music to feel Japan, and Enrich your journeyMusic to feel Japan, and Enrich your journey

Our new boarding music was developed through the Tokyo University of the Arts x AirJapan Industry-Academic Collaboration Project. The music is entitled "Ai". Featuring traditional Japanese instruments such as the shakuhachi (an end-blown flute made of bamboo) and koto (a half-tube zither), this music offers you a warm welcome aboard and makes your flight all the more pleasant.

  • The comment from Noel Hiyamizu (Composer, Tokyo University of the Arts, Graduate School). This ensemble piece combines Japanese and Western instruments. The music's traditional feel is contrasted by the modern vibe produced by the fresh grooves, and the classic Japanese sounds produced by the shakuhachi and koto compliment the ensemble of the Western instruments and celebrate the beginning of a new journey. The title encompasses a wide range of meanings including "indigo", "love", "meetings" and "encounters".
  • The comment from Dozan Fujiwara (a shakuhachi player) You can tell that this piece was made with an excellent understanding of melody and instrumentation. It also perfectly captures the excitement of the imminent start of one's holiday. I am so happy that customers living outside Japan will be able to enjoy this stunning piece of Japanese music.